Tour For Muggles
The brief
Tour for Muggles is a London walking tour inspired by Harry Potter. The tour is run and guided by those who are already a lover of the series, making the experience more immersive and interactive.
Identity system
UX/UI design
Web development
Designed at Studio Lovelock
The solution
The identity utilises all the much-loved tropes, and is led by the narrative that embeds the walking tour as a part of the Harry Potter world. Every element is recognisably magical, adding depth and richness to the visual toolkit.
