Dahai
The brief
Dahai brings innovation to the fine art world by offering the world’s first asset-backed NFT. They aim to create a better way people acquire, manage, deliver, exhibit, and share artwork in their collection.
Brand strategy
Identity system
UX/UI design
Designed at The Crown & Co
The solution
The adaptable logo allows for the art to be the front and centre of their new identity. The line is blurred between the physical and digital world, with the usage of tactile textures and distinctively digital typeface.
