Util
The brief
Util is a fintech company, using machine learning to quantify any portfolio company’s positive and negative impact on the 17 UN Sustainable Development Goals.
Brand strategy
Identity system
UX/UI design
Web development
Designed at Studio Lovelock
The solution
Their identity derives from realising balance between the three pillars: social, environmental, and financial. A system of visible grid and uniformed icon sets is counterbalanced with a dynamic logo mark and fluid animation.
