Atomico: The State of European Tech
The brief
This annual report is the most comprehensive data-driven analysis of European technology. This content-heavy report (of over 400 charts over 37 articles) needs to provide maximum value for its time-poor audience.
UX/UI design
Art direction
Designed at Studio Lovelock
The solution
Through series of workshops, surveys, interviews, and data analysis, key improvements are made to the site structure, navigation, information hierarchy, and colour usage. Additionally, bespoke illustrations are introduced to help distinguish the 2019 report from its previous iterations.
