Rudimental 'We The Generation'

Digital campaign and website

Digital campaign to launch Rudimental’s highly anticipated second album ‘We The Generation’. Fans are encouraged to upload photos to create their own personalised album cover, then share with their friends across Facebook, Twitter, and Instagram, with a chance to win a signed vinyl album featuring their own artwork.

Built for desktop, tablet, and mobile devices, when launched in May 2015, it has become hugely successful amongst their ten thousands of fans.

See live at www.rudimental.co.uk/wethegeneration

Designed at The Creative Corporation.

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