Branding and website
Improbable Worlds is a fast-growing start- up studio, setting out to build a simulation technology that could benefit various industries from games and entertainment to military and infrastructure. The simulated world contains its own ecosystem, and everything in it happens concurrently.
This is a proposal pitch project that is created to highlight this dynamic exibility and vast possibilities of the brand, within the product and out in the real world situations.
The icon utilises the illusion to convey coexistence of improbability and possibility. The motion piece is crucial to portraying the company’s innovative approach and its ambition, and can be used at events and conferences like E3 and GDC. With the company’s growth lies heavily on their talents, the website features a comprehensive careers section, highlighting the exible and supportive studio culture, and its progressive ethos within the tech industry.