Dunlop Great Fightbacks
Digital campaign and website
In collaboration with Ketchum, a digital campaign is created to promote Great Fightbacks stories throughout motorsports history. Fans are encouraged to explore, vote for, and share their favourite Fightback stories.
Following strict Dunlop's brand guideline, the campaign website is designed to cater for both casual and die-hard motorsports fan, displaying both short descriptions and videos, and full story essays. The user journey is streamlined to allow simple voting process.