Dunlop Great Fightbacks

Digital campaign and website

In collaboration with Ketchum, a digital campaign is created to promote Great Fightbacks stories throughout motorsports history. Fans are encouraged to explore, vote for, and share their favourite Fightback stories.

Following strict Dunlop's brand guideline, the campaign website is designed to cater for both casual and die-hard motorsports fan, displaying both short descriptions and videos, and full story essays. The user journey is streamlined to allow simple voting process.

Dunlop Great Fightbacks campaign splash page Dunlop Great Fightbacks campaign landing page Dunlop Great Fightbacks campaign story page Dunlop Great Fightbacks campaign story overlay Dunlop Great Fightbacks campaign vote page Dunlop Great Fightbacks campaign sign-up page Dunlop Great Fightbacks campaign mobile responsive